Hibiscus Serum

With Myoxinol™

Minimum commitment of 3 delivery cycles. 

Drawing its power from our breakthrough anti-ageing ingredient Myoxinol™, extracted from Hibiscus Seeds, this multifaceted facial serum is clinically proven to visibly smooth wrinkles, delivering a more youthful-looking complexion.

This bio-peptide Myoxinol™ serum is clinically proven to reduce the appearance of wrinkles, and even deep forehead lines. It works together with Green Pea Polypeptides and a novel Tetrapeptide to help support the skin’s natural collagen and elastin synthesis, while Multi-Molecular Hyaluronic Acid hydrates and plumps, and an omega-rich Olive Oil and Tetra-Ceramide Complex nourish and protect the skin’s natural moisture barrier.

Suitable for all skin types, particularly mature, dry or dehydrated, and dermatologically proven safe for sensitive skin.

Hibiscus Serum
Hibiscus Serum
Hibiscus Serum
Hibiscus Serum
Hibiscus Serum
Hibiscus Serum
Hibiscus Serum



Clinically proven to reduce the appearance of wrinkles thanks to bio-peptide Myoxinol™.


Green Pea Polypeptides and Tetrapeptide proven to boost skin firmness and elasticity.


Multi-Molecular Hyaluronic Acid boosts skin hydration.


Tetra-Ceramide Complex proven to restore the skin’s protective barrier.

Our Cult Serum


Our breakthrough Myoxinol™ regime (Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream) has been shown to deliver noticeable forehead wrinkle reduction that gets more and more obvious the longer the regime is used*.

The Hibiscus Serum is proven to fight free radicals in laboratory trials.

This serum has been successfully tested on sensitive skin in a 96-hour occluded patch test. As a consequence it has been clinically approved for sensitive skin**.

*Independent clinical trials undertaken on 20 participants aged between 35-65.
**Independent dermatological tests undertaken on 25 participants with sensitive skin.


See visible wrinkle reduction from our breakthrough Myoxinol™ regime. Alongside each other in clinical trials, the Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream deliver visible wrinkle reduction that gets more and more noticeable the longer the products are used. 

The discovery that Myoxinol™, extracted from Hibiscus Seeds, acts in a similar way to injectables in reducing even deep forehead lines, means that this is a significant new approach to reversing signs of skin ageing.

Myoxinol™ inhibits the mechanical factors responsible for the formation of expression lines on the face, while at the same time activating the cell’s natural defences to prevent oxidative damage. Therefore it can biologically delay the ageing of cells.

Hibiscus Serum brightens my face and feels like a whisper on the skin - and carries just a hint of natural fragrance.

    Our Ingredients

    We focus on locally sourced Mediterranean ingredients, many of which come from our Organic Farm in Sicily. Each ingredient must smell and feel amazing but more importantly have clear benefits in use, without any compromise in skin kindness.

  • Myoxinol™ 

    An oligopeptide complex obtained from Hibiscus Seeds that combats both the biological and mechanical formation of wrinkles through a mode of action like injectable wrinkle treatments.

  • Green Pea Polypeptides

    Active polypeptides that work to improve skin firmness and elasticity. They are proven to increase Collagen and Elastin synthesis, as well as improve and maintain surface hydration. 

  • Tetrapeptide 

    A unique protein building block that provides targeted action on the dermal structure by stimulating the synthesis of Collagen and Lumican. It’s proven to increase skin firmness, creating a volumising and 3D effect.

  • Multi-Molecular Hyaluronic Acid

    A low molecular weight polymer that provides below the surface skin hydration, combined with a high molecular weight polymer that immediately hydrates the surface layers of the skin, protects the barrier and prevents moisture loss.

  • Tetra-Ceramide Complex 

    A concentrated mix of four different Ceramides that work to replenish the skin’s natural Ceramides. They restore the skin’s protective barrier, locking in moisture which results in more supple-looking skin and less visible wrinkles. 

  • Pro-Ceramide

    A pre-cursor for Ceramides, which contains skin-identical lipids that coordinate with the Tetra-Ceramide Complex to restore the protective barrier of the skin.

  • Rose Water

    An antioxidant that helps to protect the skin from free radicals and has astringent qualities. It also has soothing properties.

  • Witch Hazel Water 

    An antioxidant rich in Oligomeric Tannins, which protect the skin from free radicals. It also has purifying, balancing and soothing qualities. 

  • Olive Oil 

    A fatty acid which improves skin hydration. It also contains high levels of antioxidants, such as Vitamin E and polyphenols, which help to protect the skin against free radicals and promote cellular renewal.

  • Full Ingredients

    Aqua (Water), Rosa Centifolia Flower Water, Hamamelis Virginiana Leaf (Witch Hazel) Water, Sodium Hyaluronate, Olea Europaea (Olive) Fruit Oil*, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Hyaluronic Acid, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-9, Phytosphingosine, Ceramide NP, Glycerin, Ceramide AP, Sodium Lauroyl Lactylate, Xanthan Gum, Ceramide EOP, Tropolone, Caprylyl Glycol, Cholesterol, Dextrin, Carbomer, 1,2-Hexanediol, Hydroxyacetophenone, Parfum (Fragrance)**.

    *Organic ingredients.
    **Allergen-screened fragrance.

  • Free From

    The Hibiscus Serum is free from parabens, artificial preservatives, phthalates, silicones, SLS, SLES, silicones, mineral oils, TEA, DEA, artificial colours, harsh fragrances, essential oils, animal-derived ingredients, palm oil and unsustainably sourced palm oil derivatives. 

“Natural skincare is a great philosophy, made better by scientific insight.”

Dr. Francesca Ferri

“Through my time spent working with spas, I knew that I wanted to create experiential skincare. I noticed that many natural brands were using ‘essential oils’ to fragrance their products, and these often have unpredictable allergenic effects. The attempts by some natural brands to avoid this issue by being unperfumed didn’t make sense as fragrance is a key component of the spa experience, and is vital in stimulating emotions. So, I teamed up with Dr. Francesca Ferri to create lab-formulated, allergen-screened fragrances, ensuring our products combine outstanding fragrance with outstandingly low allergenic potential.”

Irene Forte